Large majorities across demographics believe everyone deserves the opportunity to live a full, healthy life, no matter where they start. Why doesn’t that agreement always translate into action? And why is there a gap between what people say they value and what they actually do?
Together, we will walk the complete pathway from values to action, talk in small groups about the common tensions that cause audiences to pull back and apply the messaging framework to address those needs and move people from agreement to action.
You will walk away with
A working understanding of the Values and Needs-Based Framework
Hands-on practice applying the framework with peers
The workshop handout and worksheet to use with your team
New connections with advocates doing this work
Participants should review Volume 1: Understanding Audiences, Opposition and the Pathway to Action prior to the workshop.
Building directly on insights from Session 1, this practical training:
Provided a framework for establishing an effective rapid response system
Offered templates and workflows that can be customized to your organization
Addressed the specific challenges identified in Session 1
Created action plans for immediate implementation
Speakers:
Kimberly Hall
Executive Director, Health Equity Works
During this interactive session, participants:
Shared feedback on challenges and opposition active in your area
Discussed obstacles encountered when attempting to establish rapid response systems
Identified common patterns in opposition tactics
Began collaborative problem-solving for shared challenges
The insights from this session were used to inform the practical training in Session 2.
Speakers:
Kimberly Hall
Executive Director, Health Equity Works
This knowledge-building webinar gave critical context about who is pushing the anti-DEI agenda forward, how they’re framing their arguments and what channels they’re using to influence public opinion and policy.
Going over “Project Floodlight,” Garrett Arwa and Damara Catlett of Bryson Gillette presented:
The primary organizations and funders opposing health equity and DEI initiatives
How opposition campaigns are building momentum and gaining traction
Intelligence on emerging threats and coordinated opposition efforts
Speakers:
Kimberly Hall
Executive Director, Health Equity Works
Damara Catlett
Senior Vice President, Bryson Gillette Advocacy
Garrett Arwa
Senior Vice President and Head of Political, Bryson Gillette
