Rapid Response
Attacks will happen. An effective response takes preparation and coordination. That is what the network makes possible.
Why Rapid Response Matters?
In today’s 24/7 news cycle, the ability to respond quickly can determine whether truth or misinformation shapes public understanding. For health equity advocates, rapid response isn’t optional—it’s essential. Well-funded anti-health equity efforts routinely flood information channels with misleading narratives designed to undermine your work. When false claims go unanswered, they become accepted talking points that influence public opinion and policy.
Strategic rapid response allows you to interrupt misinformation before it spreads, frame issues on your terms, build credibility through coordinated messaging and helps to stop opponents from controlling the narrative.
The Power of Coordination
When partners move together, the same message shows up in more places, from more trusted voices.
That coordination runs on shared research. Every response draws on the Values and Needs-Based Framework.
Two needs decide whether agreement becomes action: security asks “will this hurt me?” and belonging asks “is this for me?” A response that addresses both is a response that helps move people to action.
Two Ways to Join
Rapid Response Unit
Rapid Response Unit Partners are the first to know. You get the heads up, the messaging, the guidance and support you need to put a response out fast. We do the watching, the research and the drafting. What we ask is that you are ready to move quickly when the moment calls for it, because when partners move together, the same message shows up in more places, from more trusted voices.
Learn moreSpeakers Bureau
Members of the Speakers Bureau get connected with media opportunities when they matter most. We prep you, connect you with opportunities and support you in becoming a leading voice for racial health equity.
Learn moreAlready in the middle of something?
Facing a local attack, communications crisis or media challenge specific to your organization? Contact us for direct support options.