This session covered the primary mindsets that shape how people view health and equity, and what they need to move from agreement to action. From demographic trends and lived experiences to core values and trusted messengers, presenters delivered a nuanced, human understanding of the people our communications need to reach to expand public support.
The webinar offered:
A clear understanding of the mindsets, values and tensions that shape how these audiences think about racial health equity
Insight into the needs and motivations that communications should address to push them toward action
Data on demographic trends, media consumption patterns and trusted messengers to help connect the research to your own audiences
Speakers:
Kimberly Hall
Executive Director, Thruline for Health Equity
Brian Erickson
Director of Digital Strategy, Thruline for Health Equity
Kirsty Nunez
President and Chief Research Strategist, Q2 Insights
Together we introduced the values to action framework, explored the needs of audiences already open to this work and examined how messages travel through digital and traditional media ecosystems to shape what people believe and need.
Participants left with:
A clear understanding of the values and needs-based framework and how to apply it
Insight into what audiences who see the connection or are open to the conversation need to move from agreement to action
An understanding of how messages spread and meet needs
A stronger foundation for building strategic communications that meet people where they are
Speakers:
Kimberly Hall
Executive Director, Thruline for Health Equity
Dawn Carr
Founder & Chief Executive Officer, Mahogany Insights
This was the first webinar in a series devoted to this new research. See our events page for upcoming sessions.
Every day, millions of people turn to social media for news or information on how they can live their healthiest life. Thruline for Health Equity and featured guest Shakirah Hill Taylor of Fenton present a training on how to tap into social listening to strengthen your campaigns and communications.
We covered how the recently launched National Dashboard provides real-time insights into social media conversations related to health equity. The dashboards are designed to help:
Spot media opportunities to shape the debate on trending stories;
Identify influencers who are driving the conversation; or
Understand how everyday people talk about issues impacting their lives
Speakers:
Shakira Hill Taylor
Chief Digital Officer, Fenton
Brian Erickson
Director of Digital Strategy, Thruline for Health Equity
Max Hartenstein
Media Research Associate, Thruline for Health Equity
Explore the dashboards here and keep an eye out for future trainings!
The Speakers Bureau brings together trusted voices who can speak out on racial health equity and help shift public narratives in key moments. You don’t need to be a media expert to be nominated—just committed to the mission and willing to develop your skills with our support.
This webinar was hosted for partners to learn about the nomination process, understand the qualifications and expectations for participation in the Speakers Bureau and get answers to your questions and guidance on next steps.
Speakers:
Kimberly Hall
Executive Director, Health Equity Works
During this session, FrameWorks Institute shared its ongoing research on the ways in which mindsets shape public opinion—and how we can use these insights to strengthen our communications strategies for advancing health equity.
Speakers
Katy Evans
Senior Director of the Health Justice Program, FrameWorks Institute
The FrameWorks Institute partners with advocates, researchers, storytellers and coalitions to reframe social issues. Through rigorous research on culture, cognition and communications, FrameWorks helps build framing and narrative strategies that deepen understanding of complex problems and catalyze action to make our world more just.
