Event Category: Event Series

Confidence in health equity messages climbs with repeated exposure, which means the work that changes minds is sustained, planned and repeated over weeks. That is hard to do when the attacks are constant.  
This session will help you plan and get ahead.
You know your issue area, your priorities and the communities you work with. What we add is the audience research and the read on where the conversation is heading. 
Between now and September, you will have received two monthly Narrative Briefings, each one an analysis of what is moving in the conversation about racial health equity and what it means for your communications.  
Those briefings draw on monthly media analysis of how racial health equity is covered, tracking of what opposition groups are pushing and where it is gaining traction and social listening across the national online conversation.  
During the workshop we will walk through where to focus and what to get ahead of. You will start filling in a quarterly narrative calendar, mapping which […]

The Rapid Response Unit 
For the people handling communications at their organization 
Rapid Response Unit members are the first to know. When something breaks, you get the heads up and the tools you need to respond quickly. We’ll monitor for the media moments; you bring the issue area expertise and a readiness to move quickly with partners. 
The Speakers Bureau 
For the people ready to be a public voice on racial health equity 
Members help shape the narrative on racial health equity and push back when misinformation spreads, building their profile as a trusted expert along the way. You get media training, briefings on the newest audience research, interview prep when a story breaks and we match you with media opportunities that fit your expertise. 
During the August 18 info session, you’ll learn: 

What each program offers, and what joining involves 
What you bring, and what you can count on from Thruline for Health Equity 
How to join, and what happens next 

Hosted by Health Equity Works, Train the Trainer is a two-day interactive series designed to equip communications staff with the skills to prepare their principals and spokespeople for interviews, speaking engagements and other public-facing opportunities.
The training walks through the full media training process—from preparation to delivery—and gives staff practical tools to coach their principals effectively and provide constructive feedback.
Speakers

Adora Andy Jenkins

Founder and Principal, The Jenkins Group

Brendan Gilfillan

Communications Consultant, The Jenkins Group